Last month, Nielsen released a report on digital news consumption from its Digital Content Ratings (DCR) data.
The report showed that:
• Time spent on news digital sites and apps are up 29%
• Weekday engagement on news sites nearly doubled
• Desktop usage growth outpaced smartphone growth
• Younger people (18-29 year olds) experienced the greatest shift
So… If you’ve been thinking about revamping your digital marketing strategy, now is the time. Australia is online and engaged.
Also Read: 2020 Social Media Stats – World+ Australia
Get in touch with our team today to see how you can maximise communication with your customers via digital marketing during this unprecedented time.