Last month, Nielsen released a report on digital news consumption from its Digital Content Ratings (DCR) data.

The report showed that:

• Time spent on news digital sites and apps are up 29%
• Weekday engagement on news sites nearly doubled
• Desktop usage growth outpaced smartphone growth
• Younger people (18-29 year olds) experienced the greatest shift

Nielsen March 2020 Stats FB 300x251

Australia Digital Consumption Pattern 2020

So… If you’ve been thinking about revamping your digital marketing strategy, now is the time. Australia is online and engaged.

Also Read: 2020 Social Media Stats – World+ Australia

Get in touch with our team today to see how you can maximise communication with your customers via digital marketing during this unprecedented time.