Thanks to social media, the world is more connected than it was just a couple of decades ago. That’s some excellent news for businesses looking to increase their sales and brand recognition. Social media platforms are now incorporated in every marketing strategy, especially since the costs are minimal.

One of the most popular social media platforms, Instagram, provides an excellent opportunity for businesses to connect with their target audience in huge numbers. With over 700 million users per month, the photo-sharing application can take your carefully planned social media marketing strategy to the next level, and boost your business in no time.

Don’t be deceived by its format, Instagram has some great tools to help businesses succeed, with features like insights, sponsoring, promoting a post etc. If you’re not using Instagram for business yet, you might want to consider adding it to your social media marketing plan. 

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Here are some handy tips for beginners on how to use Instagram for business marketing and advertising.

Active engagement with the target audience: Most small businesses don’t even use Instagram because they probably don’t realise how it can help them improve returns. The app is most popular with people in the age group of 12-35 and some older generation audience also, so it gives a pretty good target demographic.

Moreover, marketing on Instagram is so beneficial, as it has the highest brand engagement rate beating both Facebook and Twitter. All you need to do is make a business account and find your customers.

Do extensive research to find your ideal audience: Once you’re done making your profile, you need to find a way to increase your brand’s reach. Finding the perfect customer on Instagram is not at all problematic; you start by following other businesses which are similar to yours and see which user accounts are supporting them. Reach out to Exalted Digital’s team if you need a hand.

If a user is interested in companies similar to yours, chances are they will be interested in what you have to offer too. Just make sure you are providing quality content and nothing mediocre. 

Getting started with content: Now that you have found your target audience, you need to post content that will make them engage with your business. You can’t just spam people with random photos and comments, and expect them to buy your products – they will surely unfollow you, if not block your account.

So make sure to post the right type of content which will appeal to your audience and keep them coming back to your page. Start by publishing high-quality pictures which are in tandem with your brand, are creative and visually pleasing. Remember, it’s a photo-sharing platform, so posting random generic photos won’t make the cut.

Take your time to get professional looking pictures, edit them and pair them with a good caption (never underestimate the power of good copy). Ensure that your feed looks cohesive and put together, by having all your photos in the same or at least similar color palette.

Boost your business through your bio: An account that doesn’t have a good profile info tab, may not get as much attention as one with a winning bio. Your bio is where you give a gist of what your business is about – whether it’s a product or service. It’s easy to get carried away with explaining what you do. But your Instagram bio is not the place for that.

Stick to a light-hearted sentence or two and make it exciting and casual. You may even choose to use emojis and format your spacing. Your bio is also the only place in the app where you can add links to direct the user/audience to the official website of your business. Also, it’s a good idea to embed your Instagram posts on your webpage.

Advertise your business: You can also use Instagram to advertise your business. The ads can be in the form of photos, videos or carousel ads (which are multiple photos that users can swipe through). You can make the most of this feature to get more video-views, page-views, mobile app installations and even direct traffic to your website. 

IGTV, Stories and Hashtags: Although the above tips are a great start, if you want to go the extra mile, you can post behind the scenes (BTS) videos and other content on the new IGTV feature, post daily or bi-weekly on the stories and even make good use of (#) hashtags.

When you use relevant hashtags, it makes sure that your posts reach the right people who may be browsing through the same hashtag. It’s best to use multiple hashtags per post but limit it to 15-20 hashtags. 

Here’s hoping these tips improve your business performance and attract more customers! Let us know what other ways you use Instagram for business marketing, start a conversation in the comments below.