In today’s day and age, with the internet of things being a massive part of our lives, information about anything and everything is at our fingertips. Digitisation is a norm, and everyone is going ‘online’ for most of their daily needs, be it shopping, socialising, studying, getting connected and even for sheer entertainment. Social Media accounts for 19% of all online traffic in Australia.

Why then, should businesses shy away from making their presence felt on the platform? Jumping on the bandwagon, companies and brands are ensuring to include social media platforms in their digital marketing strategies.

It doesn’t matter whether you own a small scale home-based venture or a big-time multinational company, your business needs social media presence. Advertising on digital platforms is essential if you want to get your brand off the ground. Social media marketing plays a significant role in improving the public relations of your business and increasing your company’s reach and average turnover.


In any business, the primary objective is to increase sales and visibility – demand > supply is the golden rule. To achieve that objective, you need to widen your consumer scale. If people don’t know about your business/brand/company, they cannot be your customers. Social Media marketing ensures you are better able to connect with people all over the world and reach out to your ideal target audience.

Another great way that social media platforms impact your business is by boosting your search engine optimisation (SEO) ranking. The more people that talk about your company, like and follow your posts and share their own experiences with others on their social media pages, it all amounts to a higher chance of your web page ranking, going up on the search engine results page (SERP).

Even the relationship between the business and consumer has drastically changed, thanks to social media. The control is now in the hands of the consumer, so businesses have acknowledged that it can make or break their brands since they no longer have the upper hand. But that hasn’t deterred them from using social media insights and analytics to understand what their target audience likes/dislikes and coming up with relevant, effective strategies to boost sales.

The fact that businesses get instant feedback on social media sites, be it grievances, complaints, product/service reviews etc., helps companies perform better and provide motivation for future projects. Q&A sessions, live streaming and polls are some ways in which you can increase engagement on your profile, and that further helps build better public relations and gives your consumer a sense of being heard and served better.

Lastly, probably the most significant impact social media has had on the marketing and PR of a company is that it has made it extremely easy to build a better brand image, thus increasing sales, and ensuring customer satisfaction, all while being completely cost-effective. We, at Exalted Digital live and breathe everything thing digital and would love to answer any questions you may have. Please reach out to us by emailing, commenting below or pop into our head-office in Canberra.