Important Google Algorithm Update
Google has released information about a new algorithm update to incorporate more user experience elements in search result rankings. The changes will incorporate their recently released Core Web Vitals metrics. These metrics primarily look at your site’s responsiveness, speed and stability. By including these metrics, Google has said the update would ‘provide a holistic picture of the quality of a user’s experience on a web page’.
Furthermore, Google has stated that this 2020 core update will remove the AMP (accelerated mobile pages) requirement for rankings in the Top Stories of mobile searches. It will be replaced with the new Core Web Vitals metrics.
As always, the Google ranking update will continue to encourage owner’s of pages to optimise for mobile search, create organic and quality content and ensure relevance for their clients. The change is that there will be extra emphasis on the user experience elements.
Google has reiterated that the best thing for you to do for your ranking is to keep your content original, relevant, insightful and in-line with the topic you have titled. In cases where there are lots of sites with similar content, the new Core Web Vital metrics will play a more critical role. In these cases, user-experience becomes the best differentiating factor, and so needs more emphasis.
Google has also encouraged businesses to prioritise how they deal with the COVID-19 pandemic over ranking through their algorithm. Keeping relevant, and supporting clients through difficult times will build trust and encourage more organic traction than an algorithm can, as acknowledged by Google. To find out more about the Do’s and Don’ts of marketing through COVID-19, click here.
How do you use the algorithm to improve your business?
The Google algorithm updates occur approximately four times a year. Therefore, you can expect your position in rankings to shift a little regularly. If your ranking has fluctuated, the best thing to do is to be aware that Google has changed its algorithm. This may help you determine whether it was something you did or not.
Another beneficial platform to help you assess your ranking profile is the Google Search Console Tool. Through the Google Search Console, Google will supply site owners with a dedicated report to help determine where your site could perform better. It will use the most up-to-date core updates, taking the guesswork out of it.
Google has stated that they ‘plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure.’ While relevant content is the core for good rankings, users are less patient and more overwhelmed with content options. Therefore, differentiating through user experience is understandably the way of the future.
The update won’t be in full effect until 2021, so essentially there is nothing new in your ‘to-do’ list from a rankings perspective right now. To read the official update statement from Google, click here.
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