“They want to see you do good but never better than them, so beat them with your digital marketing strategy. If you want your ad agency to be recognized for your product, it’s important for you to monitor the competition continuously”. – Kevin, MD, Exalted Digital.
There are different ways traditional agencies can embrace digital transformation. Analyze your competitor as their achievements will motivate you to do better and their failures will educate you. What works in your favour and what doesn’t? What will help you perform well against others in the industry?
Start with planning. If you don’t have a plan in place, you cannot grow and innovate. Know what you want and set your digital marketing strategy into your grand plan. It should start with understanding and identifying your target audience because one way to beat your competitors is by differentiating yourself, which can be achieved by choosing a more specific niche and focusing on it by delivering highly relevant, modified content.
Next step should be to build awareness using the key online marketing techniques which will drive visits to your content to help you generate leads for the future. Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online, engage the user by increasing the sales from existing customers, by improving personalized communications using the web, email and social media marketing.
Be different or be better. Choose a different niche, construct a different brand voice or otherwise fundamentally remove yourself from this competitive space. Once you do that, you will end the competition and start competing with yourself. For agencies to thrive in the rapidly evolving digital ecosystem, they need to be prepared to revisit their own strategy.
The world of digital marketing is expanding, and if you are not keeping yourself updated with the current technology or content, you will stay behind and there are chances that you might lose your prestigious clients. Keep experimenting with products, content and services, improvisation and innovation will highlight your agency in the competitive digital world.
If you focus more on the solutions, it will help to create a bond with the customers and keeps them engaged with your product. To adapt to rapidly changing consumer habits in the digital age, it’s important to advertise the business on the best known digital platform and keep the competition alive as competition unveils the greatness which is already within you.